About North Central Ford
Serving the DFW Area

Enjoy North Texas Roots with Family Values at North Central Ford

With over 45 years of service in Richardson and DFW, North Central Ford is an established name in honesty, customer care, and community service. As a Sonic dealership, we have the backing of a large group while maintaining our family-first mentality. We have one of North Texas's largest Ford service teams, allowing our experts to provide personalized services and the quality of work you deserve. Located in the northern part of the city with easy access to the North Central Expressway, North Central Ford offers award-winning customer care that we're excited to share with you.

North Central Ford is proud to be part of Sonic Automotive.

Sonic Automotive is one of the largest automotive and powersports retailers in the United States, connecting guests to exceptional experiences across more than 140 locations nationwide. While our team is deeply rooted in the local community, we are also part of a broader network committed to delivering consistent, high-quality service at every touchpoint.

Everything we do is guided by a single purpose: to deliver an experience for our guests and our teammates that fulfills dreams, enriches lives, and delivers happiness.

Our people, our transparent processes, and our commitment to North Central Ford Transparent Pricing - which is our promise of no hidden fees, and the price you see is the price you can get - reflect a simple belief: at North Central Ford, we feel Trust is not a luxury, it's our standard. That commitment has earned all of us at Sonic Automotive recognition as one of Newsweek's 2026 Most Trustworthy Companies in America.

2026 Most Trustworthy Companies in America

Sonic Automotive is honored to be recognized by Newsweek for our unwavering commitment to trust, transparency, and exceptional experiences.

Learn more about Sonic Automotive.

Dealership History

Founded in 1979, we offer a wide range of offerings that assist with every step of ownership. As long-standing members of the community, we value those around us and want to serve the Richardson area in any way. Our goal is to create an exceptional experience for every customer, bringing even more value to our surroundings.

Our reach extends beyond the showroom. We're active in the community and support many organizations that seek to better Richardson and the people who live here. Our dealership focuses on building relationships, offering a multilingual team and experience you can count on.

What Sets Us Apart

North Central Ford provides competitive and transparent pricing, no dealer adds, and a focus on you and your needs. These benefits can help you find a model you love and services you need. Businesses choose our team because of our large, highly-rated fleet sales and service department. We specialize in heavy-duty models to handle any task, job, or adventure.

We know our community because we're a part of it. We have a long-standing presence in the area, always operating in Richardson. Team members can speak English, Arabic, and Spanish, keeping as many shoppers comfortable as possible. Speaking of comfort, our service center offers an incredible lounge with coffee and snacks. You'll get a free car wash and can choose from our large loaner fleet to keep up with your busy life.

Our convenient location can make it easy for many shoppers to visit. We look forward to seeing you at our dealership, conveniently located from DFW, Love Field, and Downtown Dallas.

Awards and Accolades

CARFAX Top-Rated Dealer

CARFAX Top-Rated Dealer Award recipients have an average rating of 4.6 out of 5 stars, based on verified consumer reviews. North Central Ford continues to demonstrate sales and service excellence while going above and beyond for each customer.

President's Award

The President's Award is one of the highest honors that a Ford dealership can earn. This award recognizes a dealership's commitment to providing exceptional customer satisfaction in not only sales but also service.

A long list of awards can show you why our team should be your first choice for a Ford dealer near Frisco. We've been recognized in the Top Volume Dealer Challenge 22 times, including 12 consecutive years, and we've earned the Ford President's Award 23 times, highlighting our distinction as a top dealership in the country.

Our claim to fame isn't just about awards. We also have:

The largest fleet department in North Dallas and Richardson
One of the largest service departments available in North Texas
One of the highest rated fleet departments in North Texas
One of the largest loaner fleets in North Texas
Top performing Mobile Service Department in North Texas

With a long-standing presence in the Dallas-Fort Worth community for over 45 years, we have become a top volume Ford dealer. We have one of the largest Bronco and Bronco Sport inventories in North Texas. Our team isn't all about sales, though: we have a top-ranked 'fix it right the first time' service department.

Showroom & Service Facilities

Anyone from the growing Plano, Frisco, Prosper, McKinney, Rockwall, Wylie, and Celina areas can count on our team for convenient auto sales and services. We're centrally located from DFW, Love Field, and Downtown Dallas, making it easy to visit during commutes and errands. Enjoy our coffee lounge, snack bar, WiFi, workspaces, and customer lounge while you wait for service in one of our 52 service bays.

You can find a spacious showroom and EV Charging stations that make your visit even more enjoyable.

North Central Ford In The Community

We know that a thriving community is important. Our team is proud to support many local initiatives and groups. You can find our team supporting Assist The Officer (ATO), Wylie Public Library, Richardson Boys & Girls Club, Encore Golf Tournament, Charity Classic benefitting HEROES, Richardson East Rotary Club, Casey Wolf Foundation, and Berkner High School Bandoleras.

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Dealership Team

Many members of our team have been here for a long time, providing friendly, familiar faces for your visit. In sales, Norm Hines has over 40 years with our team, helping generations of shoppers find a car, truck, or SUV they love. Combined, our sales team has over 100 years of experience, our service team has over 300 years of experience, and our fleet team has over 100 years of experience. Multilingual team members can also speak Spanish and Arabic.

Our GM has been with us for six years, leading the charge in offering an incredible experience for everyone who interacts with our team.

A Message from Our General Manager

"As General Manager of North Central Ford, my goal is simple: create an exceptional experience for every customer who walks through our doors or connects with us online. Buying or servicing a vehicle should be transparent, convenient, and enjoyable, and we're committed to delivering that every step of the way.

We're proud to be part of this community, and we believe in building lasting relationships through honesty, integrity, and outstanding service. By embracing the latest technology and continually improving our processes, we're able to provide a more personalized, efficient, and seamless experience for our customers.

Whether you're purchasing your first vehicle, servicing your current one, or simply looking for trusted automotive advice, our team is here to earn your confidence and be your dealership for years to come."

Brian Weiss

General Manager

North Central Ford

Visit North Central Ford All Your Automotive Needs

Our Richardson dealership is excited to provide everything you need throughout your time of ownership. Only 22 minutes from Frisco with easy access to the North Central Expressway. Visit our team to get a better idea of everything we offer.

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